Weighting rules
- Category priority
- Food (primary) → Home (secondary) → Apparel (tertiary). Higher-priority categories rank higher all else equal; detection stays category-agnostic so lateral plays aren't missed.
- Geographic priority
- NY-metro weighted over generic-national. LA / SF secondary; rest of US opportunistic.
- Publication diversity
- A primary signal must be backed by ≥2 distinct publications. An LLM clusters same-pub editorial pushes before ranking (e.g. F&W running 5 microplastics pieces in 48 hours collapses to one editorial decision, not five evidence items). Single-pub clusters that don't cross-source drop to single-source highlights. ≤3 cited articles per pub per signal.
- Instagram floor
- At least 2 of every 10 top signals must be Instagram-anchored when the IG delta carries ≥5 thematic records. IG as primary evidence, not just supporting chips.
- Japan relevance
- Themes with direct Japanese inputs (named cuisine, ingredient, creator, brand, equipment) get a modest ranking nudge above raw evidence weight — broker-thesis tiebreaker, not a primary sort key. Detection still scans wide for any US trend so lateral non-JP plays survive.
- JP synthesis
- JP supply scan, bridge mechanics, and full JP-angle synthesis happen in the weekly synthesis, not in the thrice-weekly pulse.
Newsletter sources 21 feeds
US premium food & drink editorial. Pulled via RSS three times per week. Cross-feed agreement (≥2 publications, ≤3 articles per pub) is the bar for primary placement.
- snaxshot [feed] — Consumer food product trends, viral + premium crossover editorial
- the-future-market [feed] — Strategic food system analysis, Mike Lee
- punch [feed] — Premium drinks, spirits, cocktails; already surfaces JP topics (Japanese Sharp Pour, etc.)
- saveur [feed] — Premium food culture, global cuisines, ingredient-forward recipes
- imbibe [feed] — Premium drinks magazine, international spirits, bar culture
- eater [feed] — Premium food media; restaurant culture, chef interviews, city-level coverage
- bon-appetit [feed] — Premium recipe + food culture, Condé Nast mainstream-premium
- food52 [feed] — Food52 editorial blog (not the shop); recipe + ingredient-forward
- serious-eats [feed] — Serious Eats via Dotdash Meredith feeds API (UUID-based, advertised in site <head>); technique + recipe editorial
- food-and-wine [feed] — Food & Wine via Dotdash Meredith feeds API (UUID-based, advertised in site <head>); premium recipe + drinks editorial
- modern-retail [feed] — Retail business: DTC strategy, marketing case studies, channel economics. Added 2026-06-11 per partner request for business-side balance
- retail-dive [feed] — Retail industry news: earnings, store openings/closures, channel moves. Added 2026-06-11 per partner request for business-side balance
- nosh [feed] — Food CPG trade (BevNET): brand funding rounds, retail channel entries, M&A. Added 2026-06-11 per partner request for funding/marketing signal
- national-provisioner [feed] — CPG/food-manufacturing trade (BNP Media): protein, frozen, processing, supplier moves. Added 2026-06-17 as a corroboration outlet for the frozen-aisle/protein Pick-up; surfaces JP-supplier news (e.g. Ajinomoto)
- csp-daily-news [feed] — Convenience/grocery retail trade (Winsight): private label, protein, CPG channel growth. Added 2026-06-17 as a corroboration outlet for CPG growth signal; c-store-ops heavy, expect to filter operations news
- eater-ny [feed] — Eater NY city edition (separate feed from national eater): NYC openings, closings, neighborhood dining trends. Added 2026-06-11 for the NY-local layer
- grubstreet [feed] — NY Mag food vertical via feedburner: NYC restaurant culture, openings, food trends. Added 2026-06-11 for the NY-local layer
- time-out-ny [feed] — Time Out NY citywide consumer-leisure feed (~100 items): restaurant/bar/food-hall openings, shops, what's-on. Added 2026-06-17 to widen the NY food+retail layer. NO section feed exists; ~40% is events/attractions/theatre noise to filter at /pulse. Workhorse for citywide NY openings + what's-selling
- tribeca-citizen [feed] — Hyperlocal Tribeca blog (low volume, ~10 items): the one source giving store-level retail openings/closings ground truth (e.g. 'Naturino shoe store moving to Chambers', 'Seen & Heard' estate sales). Added 2026-06-17. Mixed with civic/neighborhood news; narrowly geo-scoped to Tribeca
- ev-grieve [feed] — East Village storefront tracker (Blogspot RSS): restaurant + retail openings/closings at storefront granularity ('signage alert', 'has closed on 12th Street', 'coming into focus'). Added 2026-06-17 as the retail-ground-truth source for the EV/LES side; pairs with tribeca-citizen. Mixed with neighborhood culture/civic items
- the-lo-down [feed] — The Lo-Down: the dedicated Lower East Side news site (LES/Chinatown/Two Bridges/Dimes Square). New-business 'New Neighbor' column + local food/retail openings ('Slo Slo Studio on Henry St', 'Wu's Wonton King'). Added 2026-06-17 as the only viable LES-specific source (Bowery Boogie is dormant since ~2022). Low/slow cadence; ~1/3 of items are labeled '(Sponsored)' — filter those at /pulse
Instagram sources 30 handles
US food creators, NYC restaurant curators, and home / lifestyle retailers. Scanned every pulse (3x weekly cadence). Ordered by follower reach.
- @nomacph (noma) — Noma, Copenhagen; prior JP pop-ups and ingredient work
- @cabagges.world — Food creators surface format shifts earlier than editorial coverage.
- @new_fork_city — High-cadence NYC restaurant trend signal at scale; complements @cove.ny / @visitnymph by adding broader NY food scene coverage rather than s…
- @timeoutnewyork — City-wide lifestyle discovery beyond food; catches retail and event formats the food-media accounts miss. NY-local pulse section input.
- @eater_ny — Eater NY official account; highest-authority NYC dining news at daily cadence. Core input for the NY-local pulse section.
- @grubstreet — NY Mag food vertical; culture-angle NYC coverage that complements Eater NY news cadence. Core input for the NY-local pulse section.
- @aimeefrance — Food creators surface format shifts earlier than editorial coverage.
- @diningwithflynn (Flynn McGarry) — NY chef-network and restaurant-scene signal. Chef-owner of Cove and Gem.nyc; posts cover menu launches, chef collaborations, and NY dining-r…
- @paris.starn — Reclassified after IG check on 2026-04-22: recent posts were NYT/NYMag personal-media features and a jewelry #ad, not food trend signal. Kee…
- @alissasmagic (Alissa) — Food creators surface format shifts earlier than editorial coverage.
- @annierose.nelson — Food creators surface format shifts earlier than editorial coverage.
- @lichennyc (Lichen [Lī-ken]) — Lichen NYC, design/furniture resale
- @salter.house — Brooklyn home/kitchen shop
- @mrsdonabe (Naoko Takei Moore) — Direct JP cookware, cooking ritual, and product-launch signal.
- @unconventionalfoodies (The Unconventional Foodies) — Discovered via #nycfroyo wave (radar watchlist missed the froyo craze because mid-tail creators carry it). Ground-level NYC food signal ahea…
- @cove.ny (Cove) — NY home goods
- @jendafoodie (jen - nyc foodie) — Discovered via #nycfroyo wave (radar watchlist missed the froyo craze because mid-tail creators carry it). Ground-level NYC food signal ahea…
- @nia.sia_ (Nia) — Discovered via #nycfroyo wave (radar watchlist missed the froyo craze because mid-tail creators carry it). Ground-level NYC food signal ahea…
- @megs.eatsss (Meghan - NYC Food Blogger) — Discovered via #nycfroyo wave (radar watchlist missed the froyo craze because mid-tail creators carry it). Ground-level NYC food signal ahea…
- @nycfoodfaves — Single-creator NYC food curator; gives second-source confirmation alongside @new_fork_city for NYC scene moves.
- @nytcooking — Mega-reach US recipe authority; surfaces national-scale food trends faster than newsletter cadence.
- @infatuation_nyc — Editorial NY restaurant authority; surfaces openings and trending dishes as a curated source. NY-metro focus matches broker geographic prior…
- @newyorklocals — Partner-requested NYC-local source; expected to complement @new_fork_city / @nycfoodfaves / @infatuation_nyc with neighborhood and lifestyle…
- @comingsoonny — LES design/gift store; canonical what-is-new-in-NYC-design-retail feed for home and object product trends.
- @_sightunseen_ — Design press covering new NYC shops, emerging designers, and what-to-buy; NYC design-object trend editorial.
- @mogutable — Williamsburg/EV ceramics and tableware store; craft-homeware bellwether (Hasami and similar).
- @johnnyeatsnyc — NYC food creator: street eats, halal carts, bakeries, and new openings; real-time food velocity.
- @cheatdayeats — NYC food creator (Jessica Hirsch): indulgent and viral dishes that drive velocity.
- @eatastoria — Astoria/Queens food and openings; fills the Queens geographic gap in the NY cohort.
- @newyorknico — Nicolas Heller: NYC mom-and-pop and storefront documentarian; openings, closings, small-business culture signal.
Google Trends US realtime + 7-day
US-wide realtime + 7-day search trend data, filtered through a food-and-drink vocabulary. Surfaces breakouts (e.g. miffy starbucks, fermented hot honey) faster than newsletter editorial. Recalls, sports proper-nouns, and single-incident news are excluded as noise.