← Quince Pulse

Sources & weighting

What feeds the pulse, and how signals are weighted across newsletters, Instagram creators, and Google Trends.

Weighting rules

Category priority
Food (primary) → Home (secondary) → Apparel (tertiary). Higher-priority categories rank higher all else equal; detection stays category-agnostic so lateral plays aren't missed.
Geographic priority
NY-metro weighted over generic-national. LA / SF secondary; rest of US opportunistic.
Publication diversity
A primary signal must be backed by ≥2 distinct publications. An LLM clusters same-pub editorial pushes before ranking (e.g. F&W running 5 microplastics pieces in 48 hours collapses to one editorial decision, not five evidence items). Single-pub clusters that don't cross-source drop to single-source highlights. ≤3 cited articles per pub per signal.
Instagram floor
At least 2 of every 10 top signals must be Instagram-anchored when the IG delta carries ≥5 thematic records. IG as primary evidence, not just supporting chips.
Japan relevance
Themes with direct Japanese inputs (named cuisine, ingredient, creator, brand, equipment) get a modest ranking nudge above raw evidence weight — broker-thesis tiebreaker, not a primary sort key. Detection still scans wide for any US trend so lateral non-JP plays survive.
JP synthesis
JP supply scan, bridge mechanics, and full JP-angle synthesis happen in the weekly synthesis, not in the thrice-weekly pulse.

Newsletter sources 21 feeds

US premium food & drink editorial. Pulled via RSS three times per week. Cross-feed agreement (≥2 publications, ≤3 articles per pub) is the bar for primary placement.

Instagram sources 30 handles

US food creators, NYC restaurant curators, and home / lifestyle retailers. Scanned every pulse (3x weekly cadence). Ordered by follower reach.

Google Trends US realtime + 7-day

US-wide realtime + 7-day search trend data, filtered through a food-and-drink vocabulary. Surfaces breakouts (e.g. miffy starbucks, fermented hot honey) faster than newsletter editorial. Recalls, sports proper-nouns, and single-incident news are excluded as noise.